About

Rebecca Williams has been creating award-winning, innovative brand campaigns for a far reaching range of products and services for over 20 years. Her adaptive and energetic style has garnered numerous awards from the Association of National Advertisers (ANA), Ad Age and the Telly, Effie, NAMIC and Addy awards.

As VP, Group Creative Director at Cashmere, she leads the vision and development of National Campaigns for Disney and launched new products for Kraft-Heinz. Prior to joining Cashmere, she was Group Creative Director at Burrell Communications where she and her team created award-winning work for QSR giant, McDonald’s.

As Senior Vice President, Chief Creative Officer of UniWorld Group in NYC, Rebecca managed the overall creative direction of the agency. Her vision shaped a substantial number of successful and compelling advertising campaigns for clients including Burger King, Ford Motor Company, the United States Marine Corps, M&M Mars and Time Warner Cable.

Rebecca assisted hip-hop mogul Russell Simmons in launching Rush Media, where she created dynamic campaigns for Coca-Cola, featuring the iconic talents of LL Cool J, Savion Glover, and Mary J. Blige. As Creative Director for Spike Lee’s agency, Spike/DDB, Rebecca worked on the pitch to win the McDonald’s business and worked on ads for Fox Sports and Soft Sheen.

A true entrepreneurial spirit, she was Co-president and Creative Director of her own boutique agency, Hot Sauce, where she played a key role in repositioning Carson Products to be a major player in the haircare industry and brought national attention to Bally Total Fitness with a campaign of steamy and energetic TV commercials. She also worked as an independent consultant to introduce a number of clients to new and emerging markets like AfroPunk and assisted brands like Diamond Resorts International and Wynton Marsalis Enterprises in enhancing their marketing messages.

Ms. Williams has worked with notables in a range of industries, from music and movies to fashion and politics. Her “rolodex” of influencers and opinion leaders allows her valuable insights from professionals at the top of their fields and positions her as a conduit to current and emerging trends in the marketplace.

Disney, Kraft-Heinz, McDonald’s, Burger King, Ford Motor Company, United States Marine Corps, M&M Mars, Time Warner Cable, Rush Media, Coca-Cola, Fox Sports, Soft Sheen, Carson Products, Bally Total Fitness, Diamond Resorts International, Wynton Marsalis Enterprises.

ANA Multicultural Excellence Award Grand Prize - Disney “We Came to Play”

Silver Telly Award (Music) - McDonald’s “Dreams”

Silver Telly Award (Food & Beverage) - McDonald’s “Dreams”

Silver Addy Award - McDonald’s “The Good Fight”

Silver Addy Award - McDonald’s “Good Things”

Gold Effie Award - Marines “Leap”

Silver Addy Award - Marines “Leap”

Bronze Telly Award - Marines “Leap”

Silver Telly Award - 3 Musketeers “Mani Pedi”

NAMIC Award - Time Warner Cable “100% You”